I dont know what he wants

I'm just rambling now, so don't mind me.

I was told to design a logo for the website. And so I did. I design the first one, he told me it was nice however he wanted something simpler. And so I did. I designed the second one, he told me it was near to what he wanted and told me to make some changes. And when I changed according to his instructions, the logo turn out way different from the original and it's totally ugly.

Reasons for changes. Didnt want the company name there because url of the company might change. Didnt want the tagline to be too outstanding because right now they want to build their brand and make the graphics stand out. Didnt want tagline to take too much attention from the image. Didnt want a static tagline and told me to change it to a dynamic one so easier to change in future.

And here I thought that all the above reasons he gave was important in a logo. And I thought once you decide on a mantra for your company, you stick to it. Because base on my opinion alone, if you keep changing then they wont be any focus or direction. I want to think I know what I'm talking about because I have work very closely with my boss last time in opening a subsidary company in which he put me in charge of all design materials for that company. Logo design was one of them.

So honestly I hate the current look of the logo according to his changes. Shall see how I can tweak it to make it nicer.